Welcome to the Safade retail store, located in Melbourne's West, at 94 Douglas Parade, Williamstown. From a basic, stripped back beginning, to a treasure trove of jewellery, clothing, gifts and trinkets, Safade has transformed over the years to become a favourite store for locals and tourists alike.
Offering a wide, diverse range of products and clothing, there is something to suit everyone's taste. We strive to stock our store with the best quality products and interesting, individual products that you won't find anywhere else.
Our clothing is all easy-wear women's clothing. Brands include Katie Hosking; which is all made and owned in Australia and designed by Phillip Island born and raised Katie Hosking. Her designs have their own definite style, she doesn't follow fad trends but she has created her own unique style of well made quality clothing. Mesop is another Melbourne based brand which is dedicated to designing and creating luxury layering pieces which all women can feel comfortable wearing. A perfect complement to any wardrobe, Mesop's fabrications are flattering, lightweight and so easy to care for. A new label on the scene is Layer'd, again all made and designed in Melbourne. Each piece is individually designed to be layered back with the collection enabling you to create your own signature style using texture and colour. We fell n love with Juicy Bear’s superfine Egyptian cotton pieces, it's all made with the finest quality and it really shows in the clothing. Also all made in Melbourne, this local brand has a beautiful eye for cuts and all their pieces fit like a dream!
We also carry our own brand SAFADE stock in store. All hand made in India and designed in Melbourne, our SAFADE products all have a vintage style and distinctiveness.