'Safade' means WHITE or PURE in Hindu. All Safade brand products hail from India. Each piece of stunning jewellery or indulgent giftware is handmade and handcrafted by artisans we have been working with since opening. India has a long tradition of handicraft, a wealth of ingenuity and creativeness, making every piece a treasure.

Co-owners and sisters Sarah and Christine Lockey, began importing and wholesaling jewellery and giftware in 1998. Sarah’s eye for detail and unique creative style saw Safade expand to include a retail store in 2000. Located at 94 Douglas Parade, Williamstown, Safade stocks all things glamourous and vintage inspired, including clothing from Australian brands Body, Spencer Lacy, Katie Hosking, Sweetness & Verve and Nerida Hansen.